What is Political Communication


Efforts to achieve a good life with a noble quest for an order and justice, or in general, is an attempt to determine rules that are acceptable to most citizens, to bring society towards a harmonious life together, that's actually the real purpose of politics


a. What is politics?

The activity through which a people make, preserve, and amend the general rules under which they live and as such is inextricably linked to the phenomenon of air conflict and cooperation. We also define as activity by which groups reach binding collective decisions through attempting to reconcile differences among their members. If we through the nations, politics is about the study of the state, its aim and purposes as the institutions by which these are going to be realized, its relations with its individual members, and other state.

Its concern with the power in a society its nature, basis, processes, scope and results. The focus of interest of the political scientist centres on the struggle to gain or retain power, to exercise power or influence over others, or to resist the exercise. Which that specialized social science that studies the nature and purpose of the state so far phenomena that are apt to influence the state. So far, it’s about collective decision making or the making of public policies for an entire society.

Political life concerns from these terms are on those variety of activity that significantly influence the kind of authoritative policy adopted for a society and the way it is put into practice. We are said to be participating in politics when our activity relates in some way to making and execution of policy for a society.


b. What is political communication?

The channel of diversity opinions and aspirations of society as well as to link political thoughts live in society, whether intra-group thoughts, institutions, associations, or the political life sector of the community with the political life sector of the government. However, political communication is the dissemination of political information among and between political elites, mass media organizations, and the public. The study of political communication emerged as an important subfield of both political science and communication in the twentieth century, with research focused on the influence of the news media on public opinion and voting behaviour.


Political communication is an interactive process concerning the transmission of information among politicians, the news media, and the public. The process operates downward from governing institutions toward citizens, horizontally in linkages among political actors, and also upward from public opinion toward authorities. Formally defined as the exchange of information, messages, and symbols between institutions, elected officials, social groups, the media, and citizens with implications for the balance of power in society.

Furthermore, subfield of communication and political science that is concerned with how information spreads and influences politics and policy makers, the news media and citizens. Since the advent of the World Wide Web, the amount of data to analyse has exploded, and researchers are shifting to computational methods to study the dynamics of political communication.


c. Explain the components of political communication.


First one is communicator or sender which is the sender of the message. Second part are about encoding that all about the process of organizing ideas into symbols or messages. Then, message is a significant point or central theme, especially one that has political, social, or moral importance. Fourth, are about media which is related to making channels as the medium. Last one is decoding which is the process of breaking or translating symbols.


d. What are differences between mediation and mediatization.

Mediatization is about How media spreads to, becomes intertwined with and influences other fields or social institutions, such as politics, war, and religion. Mediation is the use of media for the communication of meaning.

Mediation leaves the decision power totally and strictly with the parties. The mediator does not decide what is "fair" or "right," does not assess blame nor render an opinion on the merits or chances of success if the case were litigated. Rather, the mediator acts as a catalyst between opposing interests attempting to bring them together by defining issues and eliminating obstacles to communication, while moderating and guiding the process to avoid confrontation and ill will. The mediator will, however, seek concessions from each side during the mediation process.

From a systems theory perspective, mediatization refers to the strategies individual and collective actors within social systems pursue that take the role of media attention into consideration, with the ultimate goal of attaining strategic objectives.


e. Explain the role of media in political communication.

The media serves as a bridge between public and government. Political communication can be described as the relationship between politics and people and the modes of interaction between these groups. If the relationship consists of Pathos, Ethos or Logos modes of persuasion.

The modern media play a central role not only within the political processes of every type, ranging from coverage of major political events and institutions to effects on campaigns and elections but also in any individual's life, providing many necessary information services as well as offering possibilities for self-enlightenment and entertainment. We live in a society that depends on information and communication to keep us moving the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, travelling and anything else that we have to do. The media have a powerful role as people have come to treat television, radio, newspapers, magazines and internet as the basis on which to think and act in the world. Thus media have a potential power to influence peoples’ attitude, opinion and behaviour around many sensitive issues, such as gender, ethnicity and age. It can be further argued that, although the question about mass media direct effect on British politics is a contentious one, it would be practically impossible to prove that the media has no effect at all on liberal politics. However, it can be difficult at times to determine whether the media plays a direct or an indirect role in affecting politics.